ON AIR/ 00:00:00:00/ ATTENTION ENGINEER — MR. ZEDD/ FINANCE · PODCAST · SPORTS/ 600+ PRODUCTIONS DELIVERED/
First 3 Seconds Or Nothing

I engineer
attention.
You keep it.

Six years compressing broadcast, OTT and viral social content into hooks that hold. I don't edit clips — I build retention machines for finance, podcast and sports creators who need the scroll to stop.

RETENTION CURVE — LIVE SAMPLE3S HOOK RATE ●
00:0000:03 HOOK00:1500:30
71%
viewers held past
the 3-second cut point
600+
PIECES PRODUCED
10M+
CUMULATIVE VIEWS ENGINEERED
500M+
FOLLOWER DISTRIBUTION NETWORK
6+ YRS
BROADCAST → OTT → SHORT-FORM

The reel bin

A sample of the cutting patterns I run for finance, podcast and sports accounts — swap in your own thumbnails and links.

03s
SIGNATURE HOOK WINDOW
tested across 200+ commercials
5+
ARTISTS TAKEN
zero → viral on IG/FB
211
PODCAST PAGES
in the active clipping database
12+
MEGA EVENTS
directed live, multi-camera
The Pipeline

Source to scroll-stopper in four cuts

00:00

Source

Pull long-form — podcast, broadcast, live event — and mine it for the moments with built-in tension.

00:03

Hook

Engineer the first three seconds. Cold open, pattern interrupt, or a caption that forces a decision.

00:12

Cut

Edit for the retention curve, not the runtime. Every cut earns the next second or it doesn't survive.

00:30

Deliver

Ship platform-native, A/B thumbnail variants included, then read the data and iterate.

Where the work has run

Broadcast, OTT & the feed

ZEE TVDISNEY+ HOTSTARAMAZON MINI TVSONY LIV ZEE5SANSKAR TVAASTHA TVWAVE OTT TVFOLA ELECTRICART OF LIVINGISHA FOUNDATION
Slots open for July

Stop losing
the scroll.

High-ticket clipping and growth strategy for creators and brands who already have the content — and need someone to engineer the attention around it.

Message on WhatsApp sharma.aniroudh@gmail.com