ON AIR/ 00:00:00:00/ ATTENTION ENGINEER — MR. ZEDD/ FINANCE · PODCAST · SPORTS/ 600+ PRODUCTIONS DELIVERED/
First 3 Seconds Or Nothing

I engineer
attention.
You keep it.

Six years compressing broadcast, OTT and viral social content into hooks that hold. I don't edit clips — I build retention machines for finance, podcast and sports creators who need the scroll to stop.

RETENTION CURVE — LIVE SAMPLE3S HOOK RATE ●
00:0000:03 HOOK00:1500:30
71%
viewers held past
the 3-second cut point
600+
PIECES PRODUCED
5B+
CUMULATIVE VIEWS ENGINEERED
500M+
FOLLOWER DISTRIBUTION NETWORK
6+ YRS
BROADCAST → OTT → SHORT-FORM

The reel bin

A sample of the cutting patterns I run for finance, podcast and sports accounts — swap in your own thumbnails and links.

03s
SIGNATURE HOOK WINDOW
tested across 200+ commercials
200+
ARTISTS TAKEN
zero → viral on IG/FB
211
PODCAST PAGES
in the active clipping database
12+
MEGA EVENTS
directed live, multi-camera
The Pipeline

Source to scroll-stopper in four cuts

00:00

Source

Pull long-form — podcast, broadcast, live event — and mine it for the moments with built-in tension.

00:03

Hook

Engineer the first three seconds. Cold open, pattern interrupt, or a caption that forces a decision.

00:12

Cut

Edit for the retention curve, not the runtime. Every cut earns the next second or it doesn't survive.

00:30

Deliver

Ship platform-native, A/B thumbnail variants included, then read the data and iterate.

Where the work has run

Broadcast, OTT & the feed

ZEE TVDISNEY+ HOTSTARAMAZON MINI TVSONY LIV ZEE5SANSKAR TVAASTHA TVWAVE OTT TVFOLA ELECTRICART OF LIVINGISHA FOUNDATION
Shark Tank Brands
OYE HAPPYGLADFULGOOD MONKADIL QADRICONSCIOUS CHEMISTMODERATE BEAUTYWISEPERSONAL TOUCH SKINCAREKOPARO CLEANCREME CASTLEALITERKRIVVY YAANHEALTHFAB
Best Brands
THE GOODBUGWELLBEING NUTRITIONBOLD CARESUPERYOUMUSCLEBLAZEEMMA YOURHAPPYLIFEFRIDOJADE FORESTZLADETHE GOOD STUFFLEEZU'S D2C BY INC42THE HEALTH FACTORYPLUSHTRUNATIVONE PERCENT CLUBSUROSKIE FOODSTORIESBABY FORESTZEROHARMSIRONALIGHTYEARS HEALTHREVA DIAMONDS
Slots open for July

Stop losing
the scroll.

High-ticket clipping and growth strategy for creators and brands who already have the content — and need someone to engineer the attention around it.

Message on WhatsApp sharma.aniroudh@gmail.com